Viral Marketing may just be the most and least effective marketing method
For many, the buzz that is created by a viral clip or picture is simultaneously annoying and interesting. Viral marketing works on existing programs and social media sites and relies on the principle akin to pay-it-forward.
It is, however, different to the pay-it-forward system as it relies on the forwarding system to generate more views in order for more customers to be gained.
Has viral marketing worked in the past?
Quite possibly the most successful use of viral marketing, Hotmail, holds the trump card for implementing the viral marketing to their advantage.
This has seen stellar growth in terms of their acquisitions, however, their retention strategy was seriously lacking. They inevitably lost market share to other free online email providers like Gmail and Yahoo.
How do customers feel about viral marketing now?
Consumers across the globe are slowly becoming dulled to viral messaging, and tend to relate companies who make us only moderately reliable. Consumers are slowly but surely starting to ignore viral marketing on purpose, as it seems to just add as distractions.
Of all the viral marketing taking place, very few consumers are actually paying attention to these ad campaigns. Consumers feel that if they are being force to watch an ad before they can watch a YouTube clip, or being bombarded by tantalizing scenes of an erotic nature when you venture onto the internet for the first time is not only tasteless, but arrogant.
The flipside to those considering viral marketing, however, is if you do not participate in this mass madness, can the consumers be blamed for not knowing about your product?
It is a very unfortunate dilemma, but one that needs to be approached in a direct and likeable fashion.